…Facebook with detailed targeting Detailed targeting allows you to advertise to people based on Facebook’s pre-set categories, typically including details like location, age, employer and interests. For our campaign, we…
By Clara Liu The Hoffman Agency, Hong Kong As communications professionals, we’re brimming with opinions and industry insights. Typically, we might speak to marketers, PR news journals or bloggers about…
…companies recognize LinkedIn as a particularly valuable platform. But we don’t believe in posting content and calling it a day. For example, we have found mini posts of less than…
Services Performance Content Here’s the good news for brand storytellers and protectors of reputation: we can measure 📐 everything on digital channels. The bad news: we can measure everything on…
…team’s favorite PR blog posts and articles from this week: While many celebrities and politicians celebrated Veterans Day with an Instagram post or important speech, PRNewser paid tribute by listing…
…offended by this comment? Avoid major trigger topics: These are posts in categories that consumers are hypersensitive to, such as sexism, racism or politics. Would you feel comfortable bringing this…
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