…Facebook with detailed targeting Detailed targeting allows you to advertise to people based on Facebook’s pre-set categories, typically including details like location, age, employer and interests. For our campaign, we…
By Clara Liu The Hoffman Agency, Hong Kong As communications professionals, we’re brimming with opinions and industry insights. Typically, we might speak to marketers, PR news journals or bloggers about…
Services Content Marketing When done well, content marketing can do wonders for a ✲ brand. When done badly, it can be an expensive liability. There are good reasons for the…
HOFFMAN APAC ANNIVERSARY BLOG Celebrating 20 Years in Asia Chicken Rice for the Soul When the Agency celebrated its 20th anniversary in Asia, we created a blog that captures the…
…offended by this comment? Avoid major trigger topics: These are posts in categories that consumers are hypersensitive to, such as sexism, racism or politics. Would you feel comfortable bringing this…
…employee training and presentations. Offer rich content development in a variety of different mediums for owned channels, such as employee videos, animation, copywriting, email campaigns, newsletters, digital posters, employee stories,…
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