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Target Misses the Target in Responding to Massive Security Breach

…right.     Update: Target has since resolved its technical mishaps and has posted a page including a video response from Gregg Steinhafel, Target President and CEO. You can view…

Target credit card crisis communication

To Dump or not to Dump, That is The Question

…more in-depth look at the history and analytics behind the challenge, plus a few thoughts on its success, check out this post by Isabelle Lim out of Hoffman’s Singapore office….

When Your Friends Aren’t Football Fans: A Lesson on Knowing Your Audience

…to mine. After winning a brutal championship game in my adult recreation football league, I posted this picture to Instagram to celebrate. Notice the first hashtag? When I got to…

How to Make Your Infographics Take Off in the New Year

…So make contact with new worlds in 2015! Do it with better infographics. Side note: If you’re interested in more information, PR Newswire also created a helpful post on infographics….

Marshawn Lynch’s Winning “Unfriendly” Media Strategy

…and a myriad of other entertaining deflections. Lynch’s media strategy has become so notorious that many mainstream publications, like the Wall Street Journal, Daily Mail, The Atlantic, The Washington Post,…

Lessons to help you land the PR job of your dreams

…is up to you. You can sign up for a ticket here. After the event, I’ll no doubt pen a follow-up post with some reflections on how it went.  …