Cross-posted from Ishmael’s Corner By Lou Hoffman The Hoffman Agency, San Jose The influence of journalists remains as important today as when I started in the communications business. While the…
…what we achieved: Positioned WWF-Singapore as an advocate for climate change from visibility generated by global, regional and local broadcast channels. Outlets included Guangzhou TV, The Weather Channel, Huffington Post…
Cross-posted from Ishmael’s Corner By Lou Hoffman Any type of relationship—personal, business or with the guy at the farmer’s market—always comes down to trust. It’s ironic that the typical person…
Cross-posted from Ishmael’s Corner By Lou Hoffman There’s an enduring dimension to the David-against-Goliath story that resonates with people. It brings out a fundamental of good storytelling, the unexpected. No…
…just in, the E.coli breakout has spread to California and New York. Stay tuned on how the PR team continues to handle the situation. (Source of Feature Image: Huffington Post)…
Cross-posted from Ishmael’s Corner By Lou Hoffman I continued to collect potential vignettes for the grab bag during my “assignment” in the South of the France. In fact, one of…
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