…pages, where every post highlighted the people behind campus culture. I saw firsthand how thoughtful branding could build community. That excited me then, and it still excites me now. My…
…postgraduate study at the University of Birmingham. The professor truly inspired my interest. We developed a marketing communication campaign for “Green & Black,” a UK chocolate brand. During the “campaign,”…
…at not one, but two postgame press conferences with dad Steph Curry. I can’t say I’m an expert in post-game press conferences. I usually turn the TV off right after…
Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications….
…you’re tasked with managing multiple Twitter accounts, TweetDeck is a great time-saver. Draft up all of your content at once, upload and schedule a time to post and you’re done….
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