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Diversity

…can read exactly what we have committed to on our Agency blog, but it boils down to intentionally fostering a diverse workforce, actively developing an inclusive culture, and promoting diversity…

The 12 Stages of a PR Professional’s Day

…Image via     7. But it’s OK. Caffeine will pull us through. Image via     8. Even when the boss asks for a blog post by EOD ……

The Answer to Chaos in the PR Industry

Cross-posted from Ishmael’s Corner By Lou Hoffman I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. Our profession…

Being the T Professional (and How Being One Can Help Your Career)

By Deborah Giam The Hoffman Agency, Singapore “If it works for Charlie Munger, then it could work for anyone.” When I sat down to write this blog post for our…

Make Media Coverage Analysis Part of Your Communications Must-do List

…up-and-coming trends in the market. It would certainly take more than one blog post to analyze the full scope of Baidu’s media coverage. But taking Baidu as an example, we…

Supporting the Brand Building for a Country, Not an Assignment That Comes Along Every Day

By Lou Hoffman, CEO of The Hoffman Agency Cross-posted from Ishmael’s Corner Today we publicly announced that the country of France is now a client. France’s international economic development agency,…