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The Art of the First-person Essay: Part I

…it on the company blog, via video or even in a post on social media. But what about individuals? In arenas such as politics, sports and business, an individual can…

Reflections on My Life at Hoffman

…a blog post, and not a novel. So, to Lou Hoffman, and the agency — Congratulations! It’s been two amazing decades, and I’ve been privileged to be part of an…

Hoffman Agency pictures from APAC

The New Journalism: What the Media Industry Evolution Means for PR Pros

…is PR. Yet the business models have changed, sparking a digital Darwinism, where only the properties that can attract and monetize readers will survive. Today’s media and blogging properties are…

Changes ahead in Journalism

Responsible B2B Social Media Strategy during a Global Crisis

…joking or misleading content (such as April Fool’s Day) Stop posting evergreen content that feels less relevant during these unprecedented times Continue posting about company blogs, CSR efforts, news/press releases,…

coronavirus crisis comms

How Interning at The Hoffman Agency Made Me Excited for Post-Grad Life

…higher-level co-worker biweekly and discuss their experience with work-life balance and post-grad transitions and receive career advice. As cliché as it may sound, through this internship opportunity I have learned…

Talia Surbrook headshot