By Amanda Margozzi The Hoffman Agency, San Jose As a public relations practitioner for high-tech B2B companies, I am no stranger to the task of taking dry marketing jargon — or as we call it, corporate speak — and transforming it into an intriguing, human story that might actually interest journalists. Throw in the challenge…
By Steve BurkhartThe Hoffman Agency, San Jose “We are earthlings. We come in peace… We could use some clothes,” might be the part of the infographic dialogue, too — if there were dialogue. The famous image affixed to Pioneer spacecraft aimed for deep space wasn’t the original infographic, but it could have been the beginning…
By Michelle Favalora The Hoffman Agency, San Jose We know that communication means more than just the words we say and the stories we share. Communication happens on a visual level too (hence, the move toward visual storytelling in PR). So in honor of Valentine’s Day, we thought we’d take a look at the different…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose It’s no secret that the way we interact online has gotten increasingly more visual. Take the proliferation of sites such as Instagram and Pinterest. You can even just take Facebook – remember when your profile only highlighted one picture – and it was kind of small? Now…
By Rebecca Lansdell The Hoffman Agency, Hong Kong As Katie from our San Jose office recently pointed out in a blog post on effective PR pitching, journalists don’t write stories like press releases. And so they shouldn’t; otherwise almost no one would read them. And yet PR people seem to cling onto the safety of…
By Samson Lam The Hoffman Agency Singapore You know the old adage – a picture is worth a thousand words. This cannot ring any truer than for people working in today’s media. When I was a writer at a tech magazine, I was bombarded by press releases and pitches every day; and nothing says, “Next,…
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