By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public relations plan for our clients is to create a story and narrate it to our respective audiences. Whether they’re tech journalists, government officials or bloggers, we use the power of…
By Mark Pinsent, Managing Director, Europe at The Hoffman Agency Earlier this week, I had the pleasure of sharing a stage with my good friend Wadds and Alice Weightman of Hanson Search, which kindly organised the event. Our audience was undergraduates and recent graduates who are looking to pursue a career in PR and communications, with the premise being that…
By Mark Pinsent, Managing Director, Europe, The Hoffman Agency Over the past few months I’ve been doing a fair bit of recruitment here at Hoffman Europe. I’ve seen a lot of potential candidates. Some have impressed (two so much they now have jobs here), others less so. Over the past 20+ years working in PR and…
The article was originally published on PR Daily. Nadiah Halim, PR Executive at The Hoffman Agency Singapore This article was originally published on PR Daily in July 2016. “Play the man, not the odds,” Harvey Specter says in countless episodes of the riveting law-drama, “Suits.” Although the worlds of law and public relations might seem different,…
By Peh Yuxin, Account Executive, The Hoffman Agency Singapore Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. International news outlets have been regularly producing digital interactive projects — award-winning examples include The New York Times’ Snowfall: The…
By Low Sieu Ping, Senior Account Executive, The Hoffman Agency Singapore Public relations (PR) is very much about reputation management. Most PR consultants can associate themselves with building and/or shaping opinion for a win-win scenario between their clients and the clients’ stakeholders. But in this course of seeking that attention and receiving favourable sentiments is…
