PR Industry
Tech Journalists in Hong Kong Share Insights with PR in Mind
Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology. A regular commentator on Bloomberg TV and…
It’s Time to Get into the Content Driver’s Seat: How the Media Landscape is Changing
By Alex Diaz, Hoffman San Jose Can every company be a media company? Every Media Company, a content and editorial communications consultancy, hosted a panel of former journalists who have now shifted into editorial communications positions in San Francisco to answer this very question. The media landscape has changed significantly from what it was during…
Deconstructing (and Reconstructing) European Public Relations
Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his job was to invest his budget not in those markets where they were established today, but in those which showed greatest future potential. That made a lot of sense. Logically…
RETURNING TO UNFINISHED BUSINESS
A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow Andy West, Hotwire’s Group Chief Development Officer reunites with Hoffman Hong Kong GM Marc Sparrow In the 2009 TV show “Flashforward*,” every human on earth loses consciousness while they view a scene from…
