By Melissa Lewelling The Hoffman Agency, San Jose Audiences have been intrigued, and terrified, by the potential of robots and artificial intelligence (AI) for decades – a sentiment often reflected by Hollywood; most recently in movies such as I, Robot, Transcendence, RoboCop and Avengers: Age of Ultron. In each of these movies, the story begins with…
Is it time for you to do some spring cleaning at work? Do you need to bust the social media myths that your client holds onto? How can communications professionals actually use virtual reality? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Unless you have been living under a…
Was the real winner of the Oscars the Girl Scouts of America? How are well-established brands really using Snapchat? Can cartoons save the day when it comes to explaining complex ideas? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Snapchat is for more than just showing off your tasty…
By Low Sieu Ping The Hoffman Agency, Singapore At the age of 22, and into my penultimate year of University, I was all about landing THE internship that would hopefully chart my post-grad future. More specifically, I was looking forward to an internship in an advertising agency — a place where I would be churning…
Looking for your next big idea? Do you need to be schooled in the art of apology? What’s the best social media policy for a company in crisis? Check out the Hoffman team’s favorite PR blog posts and articles from this week: PR pros dip their feet into many different sectors beyond brand reputation, including…
How does psychology play into effective marketing campaigns? Need to make your stories more interactive and engaging? How will Twitter’s poor performance affect you? Check out the Hoffman team’s favorite PR blog posts and articles from this week: A solid foundation in psychology isn’t just for therapists anymore. Communications professionals can stand to learn a…