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PR Industry

Navigating the Global Minefield: Reputation Management in the New Global Trade Landscape

The Hoffman Agency’s guide to reputation management in a politically charged climate influenced by the US-China trade.

Global Communication Agency

In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.

The Hoffman Agency recaps this year’s Consumer Electronics Show (CES) in Las Vegas, NV.

CES 2025

Southeast Asian Tech Must Perform a Delicate Balancing Act in Trump 2.0 Era 

Southeast Asia plays an increasingly significant role on the global stage. Home to some of the world’s fastest-growing economies, it is a hub for manufacturing and supply chain diversification as companies seek alternatives to China. Industries such as electronics, semiconductors, automotive production, and electric vehicles are thriving.   However, all eyes are on the return of…

Why effective multimarket comms is mindset over function

Chief Global Officer Caroline Hsu shares the keys to effective global communication and exposes the common pitfalls that lead to dictatorial agency behaviors.

Bees swarming by a hive.

Together on social: Amplifying our voices, strengthening our brand 

In the fast-paced world of PR, connection can feel hard to establish. Ludovica Ceschi explains how a strong social media presence can help.

Tech multinationals cannot afford to take their eyes off the road in China

Geopolitical tensions make strategic communications challenging. Frank Zhang, General Manager, China, explains how you can get them right.

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