China’s Online Shopping Fiesta By Jason Wang The Hoffman Agency, Shanghai For people interested in China’s online shopping industry, “Singles Day” (or Guanggun Jie, literally: “bare sticks holiday”) is a must-know. Conceived by Chinese college students as a version of Valentine’s Day for people without romantic partners, “Singles Day” is similar to Cyber Monday in…
Predictions on the Economy and the Role of PR in Business By Jenny Chan The Hoffman Agency, Hong Kong As the Hong Kong team sets off on a new year, we’d like to take a backward glance at what’s been going on in our market over the past 12 months and where we think the…
A Beijing PR Gal Reflects on Her Placement in Shanghai By Deborah Wang The Hoffman Agency, Beijing As a Beijing-office girl having experienced an eight-month placement at The Hoffman Agency in Shanghai, is there anyone more qualified to tell the story of a two-city life? Was I excited about my new journey? Nervous about being…
A Personal Rant Goes Global By Bridget Kow The Hoffman Agency Singapore Last month, we took a look at some of the most cringe-worthy social media fails from around the world and learned an important lesson: the Internet never forgets. Every bad word, emotional outburst, whisper of gossip and comment is permanently documented and searchable…
By Esha Lotey The Hoffman Agency, London The rise of mobile phone use has always interested me. In fact, I studied how mobile communications affect our everyday lives while attending a module on “The Age of Social Media” as part of my Politics & Sociology degree. But I’d like to take a brief look at…
By Polly Yu The Hoffman Agency, Hong Kong Here at Hoffman, we believe in sharing a little bit of happiness and harmony in the business world, so we work pro bono on some initiatives that are committed to creating a strong, global business ecosystem. One example is our work with Hua Yuen Science and Technology…
