The Future Is Collective: A New Mindset for Multimarket Campaigns
Chief Global Officer Caroline Hsu dives into the future of global communications and how the global agency landscape has evolved.
Global
Southeast Asian Tech Must Perform a Delicate Balancing Act in Trump 2.0 Era
Southeast Asia plays an increasingly significant role on the global stage. Home to some of the world’s fastest-growing economies, it is a hub for manufacturing and supply chain diversification as companies seek alternatives to China. Industries such as electronics, semiconductors, automotive production, and electric vehicles are thriving. However, all eyes are on the return of…
Tech in 2025: Five Comms Trends to Turn into Opportunity
Explore five tech communications trends to turn into opportunities in 2025 from Hoffman’s Chief Global Officer Caroline Hsu.
A Farewell to Cookie-Cutter Comms: How to Cross Borders and Create Strategies That Move the Needle in APAC
Chief Global Officer Caroline Hsu moderated two PRCA talk sessions looking at ways multinationals can become more nuanced in their approach to a region more complex than many imagine.
No Time for Nostalgia: Tech Is a Unifying Force for Growth in the New Hong Kong
General Manager Kevin On explains why Hong Kong’s evolving cultural identity and sense of entrepreneurialism foster swift tech innovation.
Why effective multimarket comms is mindset over function
Chief Global Officer Caroline Hsu shares the keys to effective global communication and exposes the common pitfalls that lead to dictatorial agency behaviors.
