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Month: March 2015

Pitching and Online Dating: A Comparison

By Michelle Favalora The Hoffman Agency, San Jose When my family and friends ask me about PR, I usually go into a long-winded explanation that normally includes buzzwords like “relationships” and “connections.” With the onset of the Internet, we’re seeing a new pattern for how we communicate and connect with others — both platonically and…

Staying Relevant in a Changing Marketplace

Lessons Learned From the Decline of Abercrombie & Fitch By: Hanna Herrin The Hoffman Agency, Portland-Vancouver For clothing retailer Abercrombie & Fitch, tight graphic tees, logo-emblazoned sweatshirts, tiny shorts and colorful flip flops all create the “essence of privilege and casual luxury.” It is a stereotype Mike Jeffries — CEO until December of 2014 —…

Staying Relevant in a Changing Consumer Marketplace