Month: March 2015

Life as a HA Intern: Hanna

By Hanna Herrin The Hoffman Agency, Portland-Vancouver Prior to joining The Hoffman Agency, I had intern opportunities to explore the public relations industry — both in-house and agency — but too often, I found myself siloed in these positions. The minute I started my internship with Hoffman, however, I knew it was going to be…

An inside look into life as an HA intern.

Leadership: The Two Ends of the Spectrum

By Neritta Low The Hoffman Agency, Singapore What is a leader? We can begin unravelling the truth — the often unspoken truth — of a leader as we dig deeper to discover what builds his character and what defines his competence. There are two sides to every coin. Let’s check out the negative side first….


How #TheDress Became a Statement: It’s Not All Black and White

By Megan Bauer The Hoffman Agency, Portland-Vancouver By now, pretty much everyone has seen the image of #TheDress that took the Internet by storm a couple weeks ago. From the moment it hit Facebook and Tumblr, a viral debate over color schemes spiraled. But many were left questioning, myself included, why the whole phenomenon was…

Multitasking 101: Are You Doing it Smart?

By Jeffrey Lightfoot The Hoffman Agency You finally get to the office — tired, sleepy and wondering what the day has in store for you. You get to your desk, and before you know it, numerous emails have crept into your inbox. We all face the overflowing inbox. One of the toughest things we encounter…

Best tips for multitasking the smart way.

5 Tips for Overcoming Writer’s Block

By Jessi McKain The Hoffman Agency, San Jose Writer’s block can be quite the pits, so what works and what doesn’t to overcome it? Giving advice on overcoming writer’s block is a lot like giving advice on how to become a morning person, tips to motivate yourself to get outside more and how to be…

How to overcome writer's block as a PR professiona

What PR Pros Can Learn from the Show “Shark Tank”

(Featured from left to right: Mark Cuban, owner and chairman of AXS TV and owner of the Dallas Mavericks; Daymond John, fashion and branding expert; Barbara Corcoran, real estate mogul; Kevin O’Leary, venture capitalist; Robert Herjavec, technology innovator; and Lori Greiner, “Queen of QVC”) By Kelly Brokaw The Hoffman Agency, San Jose A few years…