(in the world of public relations) By Amy Temple The Hoffman Agency, London On the first day of Christmas, the PR gods sent to me A plan lacking in strategy. On the second day of Christmas, the PR gods sent to me Two media events, And a plan lacking in strategy. On the third day…
A Beijing PR Gal Reflects on Her Placement in Shanghai By Deborah Wang The Hoffman Agency, Beijing As a Beijing-office girl having experienced an eight-month placement at The Hoffman Agency in Shanghai, is there anyone more qualified to tell the story of a two-city life? Was I excited about my new journey? Nervous about being…
A Personal Rant Goes Global By Bridget Kow The Hoffman Agency Singapore Last month, we took a look at some of the most cringe-worthy social media fails from around the world and learned an important lesson: the Internet never forgets. Every bad word, emotional outburst, whisper of gossip and comment is permanently documented and searchable…
By Esha Lotey The Hoffman Agency, London The rise of mobile phone use has always interested me. In fact, I studied how mobile communications affect our everyday lives while attending a module on “The Age of Social Media” as part of my Politics & Sociology degree. But I’d like to take a brief look at…
A Look at Hoffman’s Company Culture By Lydia Lau The Hoffman Agency, Hong Kong Often candidates ask me how they can succeed here at Hoffman. I always cite several things – being truly passionate about what you do, being a critical-thinking consultant with attributes like leadership and accountability, and being able to contribute to others’…
How Pinterest Re-vitalizes Corporate Storytelling By Rebecca Lansdell The Hoffman Agency, Hong Kong Sometimes a great story just jumps up and slaps you across the face. Typically these great stories come from someone close to you who’s got some major news or an out-of-the-ordinary tale to tell. All too often, major corporates and brands aren’t embracing their inner…
