By Natalie Lowe The Hoffman Agency, Shanghai Recently I was asked the following question on Twitter by @12mass: While this topic is not new, I thought it would be beneficial to revisit some of the key tips to diffusing a crisis on social media: 1. Be sociable on social. Even though the conversation is…
By Michelle Favalora The Hoffman Agency, San Jose Recently, my family and I went on a vacation to Florida where we enjoyed some time at the beach and Disney World. One of my favorite memories – and communications lessons – was a Jet Ski excursion through the Everglades. Before we embarked on the tour, our…
PR Job Tips for the Graduating Class of 2014 By Stephen Burkhart The Hoffman Agency, San Jose The flowers are blooming, the birds are singing. It’s almost Easter time, and that means the volume of resumes hitting my inbox is peaking as graduating PR, marketing and journalism students hit the job market. This annual rite…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose Last week we chatted with Burghardt Tenderich, associate professor at the University of Southern California’s Annenberg School for Communication, to hear his take on the benefits of studying PR and how the changing industry impacts the Comms curriculum. This week we had the chance to catch up…
By Jacqueline Meyler The Hoffman Agency, San Jose There is no doubt that within the workplace you’ll find unusual quirks and characteristics tied to each employee. The same holds true for the employees of The Hoffman Agency. When working closely with peers, it’s not uncommon to learn something new about them on a regular…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose Let me preface this by saying, I never studied PR. Though I entered college as a communications major, ultimately I chose “Romanticism” and “Non-fiction Writing” over “Intro to Comms.” However, I’ve often wondered about studying PR. The Internet and social media have transformed the way we…
