What is native advertising and how could it affect your daily tasks? How can you leverage Snapchat and its features to promote your brand? Do you dislike Facebook’s newest options? Check out the Hoffman teams’ favorite PR blog posts from this week: Have you been wondering what trends in publishing could affect the way you…
Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Executives often perceive anecdotes as fluff and put the kibosh on such content before it sees the light of the day. That explains why if…
By Macy Crowe The Hoffman Agency, San Jose Lured by the adrenaline rush that I get from a good story and a passion for writing, I began my communications career on a path different from many other young PR professionals — Journalism. Now after a month into my internship with The Hoffman Agency, I have…
Are you having trouble finding the right social influencer for your brand? What is actually going on inside the heads of millennials? Can you name some of the big myths about public relations? Check out the Hoffman teams’ favorite PR blog posts from this week: According to PR News, the best storytellers for a company…
By Lauren Ho The Hoffman Agency, San Jose In today’s fast-paced, content-heavy world, you only have about 8.25 seconds to capture someone’s attention. That’s right — the average person’s attention span in 2015 is a mere 8.25 seconds. So, how do you engage an audience whose attention span is even shorter than that of a…
By Ryosuke Koike The Hoffman Agency, Tokyo Whether it’s Japan or the U.S., working in public relations requires a few special skills. Writing a press release, mastering the etiquette of media relations, and managing press conferences are just a few examples. From PR agencies to PR departments at large companies, junior employees can learn from…
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