[slideshow_deploy id=’3193′] By Lydia Lau, VP Global Operations at the Hoffman Agency Moving an office is never easy, especially after being in the same place for 15 years. Such was the case for our Beijing team. As we explored potential landing spots, we discovered that there weren’t many spaces that fit our needs and had the…
By Amanda Margozzi The Hoffman Agency, San Jose What defines success? If one simple answer to this question had been already agreed upon, there’d be 7 billion Elon Musks walking around. So rather than attempt to answer one of life’s toughest questions, I’ll narrow my thoughts in on what it takes to be a successful…
What do dating and media relations have in common? What‘s the secret to making viral videos? How can you make your press release spooky for Halloween? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Courting a potential love interest and pitching news to a journalist have some shockingly similar…
By Callie Gisler The Hoffman Agency, Portland-Vancouver In 2015, blogs are rated the fifth most trusted source of accurate information online. At the same time, companies often generate up to 67 percent more leads with a blog than those who stick with only traditional marketing efforts. Needless to say, there’s a lot of power behind…
Cross-posted from Ishmael’s Corner By Lou Hoffman Any type of relationship—personal, business or with the guy at the farmer’s market—always comes down to trust. It’s ironic that the typical person will open up more with the guy at the farmer’s market—“you don’t want to know how I’m doing, but since you asked …”—than with someone…
By Megan Bauer The Hoffman Agency, Portland-Vancouver It was just another casual Sunday morning until IHOP sent out a tweet that left fans questioning the brand’s actual voice. Here it is in its syrupy glory: As with any good social media crisis, a rush of comments came in immediately noting how ridiculous and offensive the…
