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Establishing Connections across the Causeway

Rene Leow, General Manager and Founder of Emerald Communications, reflects on her agency’s close partnership with The Hoffman Agency Singapore.

Hoffman and Emerald Comms in Malacca for an offsite meeting in 2007

Putting the “Man” in Hoffman

Former Account Director at The Hoffman Agency recalls his personal and professional development during his time with the PR agency.

Group photo at wedding

Rise of the Robots: How PR is Dealing with “Doomsday Syndrome”

By Melissa Lewelling The Hoffman Agency, San Jose Audiences have been intrigued, and terrified, by the potential of robots and artificial intelligence (AI) for decades – a sentiment often reflected by Hollywood; most recently in movies such as I, Robot, Transcendence, RoboCop and Avengers: Age of Ultron. In each of these movies, the story begins with…

PR Agency Offsite, Japan Style

The Hoffman Agency Japan team goes on a company offsite trip.

Hoffman Agency team at Oita Airport

“Ignore that comment — follow your heart” … and I’m still here 16 years later

Lydia Lau discusses the company culture at The Hoffman Agency worldwide.

"Charlies' Angels" Hong Kong version: Cherry Wan, Michelle Herman, Lilian Tai Lynn Furrow, Lydia Lau, Florence Chan

My Introduction to Asia Pacific PR 101

Ray Schuster, Founder of The Hoffman Agency Singapore, reminisces on a memorable press trip in Phuket for client HP.

Phuket Lagoon