By Lou Hoffman, CEO, The Hoffman Agency If it weren’t for our international offices, the business of communications wouldn’t be nearly as interesting. After 100-plus trips overseas since 1994, my senses still go on red alert when I’m boarding that United flight at SFO headed to Asia or Europe (no jokes about correlating the “red alert”…
By Mark Pinsent, Managing Director, Europe, The Hoffman Agency Over the past few months I’ve been doing a fair bit of recruitment here at Hoffman Europe. I’ve seen a lot of potential candidates. Some have impressed (two so much they now have jobs here), others less so. Over the past 20+ years working in PR and…
By Adam Rahim, Shermaine Loo and Tiara Chew At Hoffman Singapore, our clients rely on us for the best counsel on how to engage with the media and to better manage their reputations. While every organisation would love to make the front page, its content must be newsworthy. Beyond that, it also has to cut…
The article was originally published on PR Daily. Nadiah Halim, PR Executive at The Hoffman Agency Singapore This article was originally published on PR Daily in July 2016. “Play the man, not the odds,” Harvey Specter says in countless episodes of the riveting law-drama, “Suits.” Although the worlds of law and public relations might seem different,…
This article was originally published in Campaign Asia Laura Ng Hoffman Singapore We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. Where companies pump millions of dollars into worldwide marketing schemes, Elon Musk has built global brands not through clever…
It’s safe to say that we’ve developed consistent agency policies, practices and procedures over the last 30 years. But more importantly, we’ve created a culture. And a pretty good one at that. Although our agency spans across nine global offices, some habits have become pretty standard in our employee population — whether you’re in our…
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