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Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

By Lauren Lee, Account Manager, Hoffman Hong Kong Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange. And yet, Airbnb has now become a verb (“Let’s Airbnb for our Aspen ski trip”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging…

Did We Mention Happy Valentine’s Day?

Our crack design team created an action-packed Valentine’s Day greeting. A lot can happen in 10 seconds. Naturally, you’ll find the classic story arc.

How to make a first impression: You only get one* chance

by Mark Pinsent, Managing Director, Europe at The Hoffman Agency *Or two, in this case. This new place, Little Farm, opened around the corner from the office yesterday. They did a decent job of inviting employees of local businesses in for a opening breakfast party. Dutifully, at 8.30am, we popped round. About 30 other people…

How to make first impression

Wishing Everyone a Happy Holidays and a Reminder to Slow Down and Smell the Coffee

Playing the word association game for 2017, we came up with an interesting list: Unpredictable Fast Erratic Millennials Refugees Stories (naturally) Politics Uber Trump (right, relates to “erratic”) Invention Nationalism Misconduct Wacky Media Celebrations No doubt, you can conjure words to add to the list. Regardless of how you tilt, we wish happy holidays and…

Holiday Volunteering Activity at The Heart of Silicon Valley

by Melissa Lewelling, Senior Account Executive at The Hoffman Agency When you think of today’s tech-infused world and where it started (i.e., Silicon Valley), what comes to mind? Maybe it’s the shiny new Apple campus or Google’s colorful bikes gliding around a spacious campus with cafeterias, gyms and nap pods. Maybe it’s the tiny startups…

Building bridges across and beyond the Hoffman offices

By Karuna Tsang, Associate Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in our…