By: Jacqueline Velasco The Hoffman Agency, San Jose If you are a foodie like me, you know there is nothing like the combination of your two favorite foods. Mine happen to be sushi and burritos. Now – would I have ever guessed that the combination of the two was ever possible? No – not until I…
A Lesson in Branding from The Hoffman Agency In an effort to think critically about the way branding works, we will be taking an occasional break from the text-heavy blog post to muse on photos of billboards from around the world. The questions at the forefront of our minds are: -How do billboards create a corporate…
By Cheryl Tan The Hoffman Agency, Shanghai Back in 2010, I relocated from Singapore to Shanghai to work for The Hoffman Agency China. Having just landed from tropical Singapore to frigid conditions in Shanghai, I very quickly realized that whatever I had with me wasn’t going to be enough. I needed additional clothes fast, and…
By Esha Lotey The Hoffman Agency, London As a junior consultant at Hoffman Europe’s London office, I am responsible for various tasks depending on the particular request of my clients and team. I generally engage in media relations and account co-ordination. Until recently, however, I had yet to work on or attend an influential trade…
By Tom McHale The Hoffman Agency, Beijing For business reporters accustomed to interviewing CEOs and marketing managers, sitting down with a scientist can be disconcerting. PR executives, by the way, often don’t fare much better when it’s a scientist on the client side of the conference room table. At times, conversation with a scientist can…
By Terence Nip The Hoffman Agency, Beijing “The medium is the message,” this well-worn phrase coined by philosopher Marshall McLuhan has changed our understanding of communications. According to McLuhan, the medium’s relationship with its message is symbiotic; it shapes how the message is perceived. In 2012, McLuhan’s message has been given new life in the…
