By Samson Lam The Hoffman Agency Singapore You know the old adage – a picture is worth a thousand words. This cannot ring any truer than for people working in today’s media. When I was a writer at a tech magazine, I was bombarded by press releases and pitches every day; and nothing says, “Next,…
Daisy and Zorro – Two Adorable Reasons for Working on a Saturday By Sara Staffaroni The Hoffman Agency, San Jose I will admit, my ideal Saturday morning is catching up on my favorite TV shows in my PJs, while overdosing on pumpkin pancakes and drinking them down with a cappuccino in a cereal bowl (like…
Customers Discover their Voice on Social Media The Hoffman Agency, London Companies need to be careful with social media, especially when their traditional customer service channels, such as mail, fax, telephone and email, experience problems and delays. When customers cannot access a company representative, they increasingly tend to flock to social media. They quickly learn…
Predictions on the Economy and the Role of PR in Business By Jenny Chan The Hoffman Agency, Hong Kong As the Hong Kong team sets off on a new year, we’d like to take a backward glance at what’s been going on in our market over the past 12 months and where we think the…
As winter chills begin to settle and office work dwindles down, the Hoffman Agency pauses to reflect–what kind of year was 2012? Through the challenges faced and achievements won, Hoffman has conquered as a team. It’s no wonder we’re celebrating! Here are a few snippets of how we’re enjoying the holidays around the world: In London,…
(in the world of public relations) By Amy Temple The Hoffman Agency, London On the first day of Christmas, the PR gods sent to me A plan lacking in strategy. On the second day of Christmas, the PR gods sent to me Two media events, And a plan lacking in strategy. On the third day…
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