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Two Lanes, One Road. Here’s Why SEO and GEO Must Coexist

Learn how SEO and GEO work together to boost AI visibility and discover earned discovery strategies to build authority, improve rankings, and get found.

ChatGPT Domains

From ??? to !!!

PR Intern, Elliana Heller, reflects on overcoming uncertainty, learning about the B2B tech PR industry, and discovering the Hoffman Agency.

Hoffman Agency Internship

Welcome to PR; It’s Been Waiting for You

Amy Suh reflects on her personal growth, favorite memories and lessons learned as an intern at Hoffman.

Hoffman Internship

Designing for productive chaos in the age of AI

Delegate what machines should do vs what humans must do to harness AI’s chaotic energy, not erase it, using our Creative Codex system.

AI in the Workplace

What AI needs…

Generative AI is already generating ideas, patterns and even strategies that surprise us, the chaotic energy of a human mind is lacking. Discover how to strike a balance.

Generative AI

Comms in an AI world: A choice between enhancement and erosion

Learn how to strike a balance between using AI to enhance your potential, while applying a uniquely human perspective, and experience in the communications field.

AI Skills