This award recognizes The Hoffman Agency's exceptional work in crafting and executing an integrated campaign for Demant.

Challenge

• Encourage people with hearing loss to get properly diagnosed and fitted with hearing aids.

Approach

• Our team analyzed the factors motivating individuals with hearing loss to seek professional diagnosis. We identified a common theme: the influence of those in their immediate circles encouraging them to take action.
• Our key message centers on the impact of addressing hearing loss in fostering stronger relationships.
• To effectively convey this message, we employed three persuasion tactics:
  • Conducted Singapore’s first dedicated study on caregivers of hearing loss patients
  • Created a family-focused video for Chinese New Year 2022
  • Amplified our message through expert opinions

Results

• Coverage: 11 pieces of earned editorial coverage
• Video: Reach was 573% above KPI, Engagements were 249% above KPI