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We Don’t Just Hear – We Listen: The Hoffman Agency Core Values, Part 6

…sometimes a client is ready to release a new product but doesn’t provide further actions. From the few details given, I know they expect pitch targets, angles, coverage, social posts

Listen graphic

19 Years and 135 Days Since This PR Agency Entered Asia (But Who’s Counting?)

…years come in. Together, these posts will create a tapestry of our Asia Pacific journey, at least that’s the hope. I don’t know what others will say. It hasn’t always…

Newspaper article about Silicon Valley and Beijing

My Encounter with the Singapore Political Process

posts on his experiences beyond today’s post. Stay tuned. – Lou My Encounter with the Singapore Political Process I was sitting in a sidewalk café on Singapore’s Orchard Road when…

Luxurious building in Singapore

Learning to Create Myself as a Hoffman Intern

posts shared by past employees speaks so much about the agency’s culture and values! Yes, eating egg tarts can be a team-building experience I hope you’re creating the life you…

Talking at an SAP luncheon

This Week in PR: August 28th

…a loss for what to read as a security PR professional? Check out our favorite blog posts from PR and communications bloggers this week: Ever struggle with addressing negative social…

This Week in PR

IHOP in a Sticky Mess over Racy Tweet

…offended by this comment? Avoid major trigger topics: These are posts in categories that consumers are hypersensitive to, such as sexism, racism or politics. Would you feel comfortable bringing this…