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Scoring Big For The Earth Hour 2014 Cause

…as the driver of the cause, both physically and virtually.   All of these tactics were tied back to the main message we wanted to relay: that people should do…

Media Relations, Guanxi and the Power of Connections in Asia

…the personal and the professional often commingle. The main thing is to be professional and friendly, while building your connections to the point that they feel comfortable with and trust…

How to trick-or-treat on Instagram

…a social media platform not normally defined by much more than the #selfie. By clicking on specific images from Target’s main Instagram home page, users can “knock” on the doors…

My 3 Favorite Things About Our New Office

…3) The People I know I’m making our old office sound like a prison and I promise it wasn’t – mainly because the people at Hoffman bring great energy and…

PR Worldwide: Achieving with “Asia Going Global”

…model that offers flexibility to brands looking for global, turnkey communications solutions. When we say “Asian” clients, we are of course not only referring to those from Mainland China, but…

PR Lessons from the 2014 San Francisco Giants

…do with public relations? There are three main reasons I think the Giants were successful this year — superior preparation, emphasis on fundamentals and remaining calm under pressure. These can…