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Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

…70 countries and offer localized app solutions in six different languages. Their main competitors are: • COMPETITORNAME • COMPETITORNAME • COMPETITORNAME. The full press release is pasted below and their…

Building Bridges in the Year of the Dog

…flow, main headline and more were appealing and also were accurate when compared with the original materials. 5. Hong Kong isn’t just a bunch of tall buildings. . If you’re…

GDPR in PR: A European Law That Impacts Everyone

…creation and maintenance to third parties. Cision, Meltwater, Roxhill Media and Vuelio are just a few of the providers of comprehensive media databases, investing numerous man hours in keeping thousands…

GDPR in PR European law impact

It’s Time to Get into the Content Driver’s Seat: How the Media Landscape is Changing

…the mainstream media call when they’re working on a story.” Peggy Northrop, CEO of Northrop Consulting, formerly EIC of More and Sunset, followed this up with a point about how…

Media Landscape Panelist Group

Stop trying to be unique: PR needs to blend in more

Roberta Main Millar Account Director, Europe Blend in with the rest of the marketing mix that is. In fact, rather than just blending in, I would argue that PR needs…

Bloomberg Pushes for Diversity in Sources and Expert Spokespeople

…the main meal. Tell the story … with empathy Empathy was a common theme throughout the conversation, although it wasn’t mentioned explicitly. This is a game-changer when it comes to…