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The Connection Between Anecdotes and Storytelling in Business Communications

…Labs 50th anniversary for the discovery of the “Big Bang.” Among the mainstream media covering the story, NPR looked to bring out the humanity of the two scientists with anecdotes…

This Week in PR: October 23, 2015

…some research to help you get your video out there. Some of the main factors that seem to predict viral success of a video were the audience laughing at the…

This Week in PR

The Worst Customer Service Narrative in the History of Branding

…it right. Thanks to their ample war chests, they can hire the smartest people, maintain an endless flow of M&Ms during focus groups and stockpile creative types. It’s just not…

Contrast, a Poor Man’s Failure in PR Storytelling

…over a 10-year horizon. Naturally, publications covering the PR industry would jump on this data, but would a mainstream publication like The Washington Post report on this story? Of course…

This Week in PR: January 29, 2016

…violent swings in stocks and shareholders expecting the very worst from companies. The main piece of advice for PR professionals in China right now is to project an image of…

This Week in PR

This Week in PR: February 12, 2016

…social media manager, some might think your job is a piece of cake. But a lot more work than the average person might expect goes into maintaining a brand’s social…

This Week in PR