…some research to help you get your video out there. Some of the main factors that seem to predict viral success of a video were the audience laughing at the…
…it right. Thanks to their ample war chests, they can hire the smartest people, maintain an endless flow of M&Ms during focus groups and stockpile creative types. It’s just not…
…over a 10-year horizon. Naturally, publications covering the PR industry would jump on this data, but would a mainstream publication like The Washington Post report on this story? Of course…
…violent swings in stocks and shareholders expecting the very worst from companies. The main piece of advice for PR professionals in China right now is to project an image of…
…social media manager, some might think your job is a piece of cake. But a lot more work than the average person might expect goes into maintaining a brand’s social…
…to build out storytelling content that includes anecdotes. Keep in mind that once an anecdote is in the public domain, it plummets in value. Journalists can’t differentiate their stories with…
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