…creation and maintenance to third parties. Cision, Meltwater, Roxhill Media and Vuelio are just a few of the providers of comprehensive media databases, investing numerous man hours in keeping thousands…
…the mainstream media call when they’re working on a story.” Peggy Northrop, CEO of Northrop Consulting, formerly EIC of More and Sunset, followed this up with a point about how…
Roberta Main Millar Account Director, Europe Blend in with the rest of the marketing mix that is. In fact, rather than just blending in, I would argue that PR needs…
…the main meal. Tell the story … with empathy Empathy was a common theme throughout the conversation, although it wasn’t mentioned explicitly. This is a game-changer when it comes to…
By Mark Pinsent, Managing Director, Europe I got my first full-time job in 1993, working for a small London-based PR agency that shall remain nameless (largely because it doesn’t exist…
…point of view, I’ve listed the four main aspects and learnings I consider the most valuable about my mentor-mentoree relationship. 1. Superpower: Knowledge, experience and patience As a fresh graduate…
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