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Media Relations, Guanxi and the Power of Connections in Asia

…editors today, and who are willing to listen when I have a pitch. Other rookies are now senior corporate communications managers and our clients. If you are still not convinced,…

The Perks of Being a Workplace Wallflower: 3 Tips to Help Introverts Succeed in PR

…thoughtful, focused and detail-oriented. Plus, they make great listeners. Just because introverts are quiet during a meeting, doesn’t mean that they aren’t taking in and absorbing all that is around…

So, You Want to Work in PR?

…career in PR is fast-paced, and you will have a lot of stuff thrown at you (you’ve been warned). Making lists and checking in with your manager are good ways…

Rebirth: LEGO

…are run by an external (specialist) operation, although LEGO has bought back into them having sold the business previously for several million pounds. Age to 99 LEGO is a legendarily…

The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

…attending, rather than the mechanics alone. Primary among these are lead generation and prospect nurturing, with meeting media and industry analysts also high on the list. In our free eBook…

b2b trade show lead gen

From the Rocky Mountains to Silicon Valley

…in Integrated Marketing Communications. I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more. I enjoy talking and listening to people…

silicon valley pr internship