…posts go viral? When put side by side, the science behind the rapid growth in popularity of #Cherylsbirthday and #TheDress are actually pretty similar. Here are a few things that…
By Erin Hartwig The Hoffman Agency, San Jose Media lists. Arguably the two most dreaded words to any public relations professional. Though while we can all agree that media lists…
…outbound communications. Do the LinkedIn profiles of your inventors reinforce the innovation story? Do we ghost write mini posts (< 200 words) for specific engineers/scientists to publish on their LinkedIn…
Solving Pain Points Executing a traditional PR program to build a company’s public profile – anchored in earned media – has value 💰. Securing media coverage brings credibility to a…
…share fun content about your brand, that’s more incentive for others to post as well. From your grocery list, to your to-do list, to the 8 billion “listicles” we see…
…wish list items journalists would like to receive from PR pros this season (and every season, actually). Simplicity Consider your pitch the worm that hooks a journalist. In general, most…
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