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A Country in Dire Need of a Crisis Communications Plan

…occurred at 3:32 a.m., killing 309 people and leaving 70,000 residents without a home. L’Aquila is known for its historical monuments, but the disaster did not spare them, damaging roughly…

L'Aquila, Italy - crisis communications plan

Sifting Through Journalists’ Gripes and Grumbles for PR Lessons

…than stories about homelessness and healthcare.” PR Upshot: Story pitches with an entertainment dimension increase the probability for success. This doesn’t mean you need industrial-grade humor a la Conan O’Brien….

Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

By Lauren Lee, Account Manager, Hoffman Hong Kong Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange. And yet, Airbnb has now…

Industry Newborn Excited for Growing Up

…I am someone who likes to spend a lot of time with my fiancé — whether simply at home or doing some type of safe and socially distanced activity. I…

Aliza Bolliger graduation picture

Benefits

home and the office that works best for them and their teams. Set yourself (and your office) up for success. All new employees receive a one-time stipend to furnish their…

Reflections of an Accidental PR Pro

…figure out what else I could do with my broadcast skills. Contacts forwarded my resume here and there, and I came home one day to a message: “This is Lou…

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