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Beyond the Likes: A Content Creator’s Path to PR Adventure

…shock, I discovered that my blog post titled “My Life as a High Schooler in California” had received over 1,000 likes and 50 comments. That moment marked the beginning of…

Woman holding phone

Threads of Curiosity and Connection

If my first blog post was about finding a spark, this one is about realizing how much that spark is fueled by the people and culture around me. My favorite…

Hoffman Internships

Comms in an AI world: A choice between enhancement and erosion

Thoughts on how not to outsource yourself out of a job in 2026. I’m no clairvoyant, but one prediction I can make with confidence is that in 2026, AI will…

AI Skills

Welcome to PR; It’s Been Waiting for You

The time has come. In my last intern cohort meeting, Ellie and I reflected on the internship and who we were then compared to who we are now. These past…

Hoffman Internship

Making Sense of Data: Tips on Interviewing a Scientist

…your homework. Learn as much as possible about the person being interviewed because it will set the tone for the conversation. Explain your aims. Be explicit about what you want…

What Taobao Taught Me about PR and China

…a system that was equally awesome back home. A cash-on-delivery request would have been a deal-breaker, and a next-day turnaround of this nature is almost unheard of where I come…