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The Art of the First-person Essay: Part II

…level of dialogue with your audience frequently, establish a blog. Focus on using this type of communication for situations that are complicated, that have drawn significant media attention or items…

Building True Media Relationships—From the Ground Up

…art of building true relationships is a bit harder. It all comes down to this: editors, reporters and bloggers are real people. They have families, friends and lives. I think…

PR Lessons from the 2014 San Francisco Giants

…studying the analytics from a blog to best map out a post, it is crucial that we take the time to ensure we are providing the highest quality work. Emphasis…

A New Year: Lessons Learns and Goals Ahead

…terms of creativity.” – Jacqueline Meyler, Canada “Double our client’s blog traffic by the end of 2015. More generally, I’m also striving to be a trusted mentor to those whom…

Public Relations and the KISS Principle: Keep it Simple, Stupid!

…most part, hit everything that needs to be said and get to the point faster. Your client (and teammates) will appreciate it. Stay visual: Working on a blog post? Opt…

Creativity: Simple Ways to Step up Your Game

…an eye on other brands’ news. Random campaigns, events, blogs, etc., can often spark unexpected ideas and unleash that inner creativity. Reading the news is undoubtedly important, but don’t forget…