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Five Cyberspace Commandments in Singapore

…written, your actions can still constitute defamation. In cyberspace, postings on any website, blogs and social networking sites like Facebook, may be considered “publications” and may be potentially defamatory. Even…

7 Ways You Can Help Your PR Agency Achieve Great Results

…for communicating beyond their corridors. By developing and harnessing “owned” media such as company blog posts, infographics, bylines and social media pages, you can build brand credibility and content that…

Successful PR campaigns

New Year’s Resolutions for PR Professionals

…stale news releases in favor of BuzzFeed Community posts (complete with animated GIFs)? Heck yes! Partially inspired by our CEO’s post on New Year’s resolutions for his storytelling blog, I’ve…

The Art of the First-person Essay: Part II

…level of dialogue with your audience frequently, establish a blog. Focus on using this type of communication for situations that are complicated, that have drawn significant media attention or items…

Building True Media Relationships—From the Ground Up

…art of building true relationships is a bit harder. It all comes down to this: editors, reporters and bloggers are real people. They have families, friends and lives. I think…

PR Lessons from the 2014 San Francisco Giants

…studying the analytics from a blog to best map out a post, it is crucial that we take the time to ensure we are providing the highest quality work. Emphasis…