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Taking the PNW Trail to Hoffman

…needed. Yet there I was moving to … Florida. Florida was my safe college choice — close enough to home but still a step toward independence. I began studying journalism,…

woman wearing graduation robe standing by beautiful buildings

If Your Friends Are Jumping Off a Bridge, Sometimes It’s Good to Follow Them

…agency like Hoffman. When I got home, I immediately began researching the agency and realized that they had an office right in my hometown of Portland. Around the same time,…

Woman on University of Oregon campus in graduation gown and cap

Why effective multimarket comms is mindset over function

…also home to many of our global services — it’s our homebase for design and techplomacy solutions for starters. We have dedicated global resources based in Asia too, including myself…

Bees swarming by a hive.

When It Comes to Social Media, Hoffman China Wins Big

…the way it is shaping global communications. In PR, we still straddle the worlds of traditional media (print and broadcast) and Web media (blogs, vlogs, Facebook, Twitter). Coming to grips…

Nip_social media in china

Billboards from Around the World

A Lesson in Branding from The Hoffman Agency In an effort to think critically about the way branding works, we will be taking an occasional break from the text-heavy blog

Business Across Borders – Doing International PR for HYSTA

…we can create a beautifully orchestrated media event. HYSTA just happens to be one of these examples. A while back, we wrote a blog post on Hoffman’s work for the…