…the way it is shaping global communications. In PR, we still straddle the worlds of traditional media (print and broadcast) and Web media (blogs, vlogs, Facebook, Twitter). Coming to grips…
A Lesson in Branding from The Hoffman Agency In an effort to think critically about the way branding works, we will be taking an occasional break from the text-heavy blog…
…we can create a beautifully orchestrated media event. HYSTA just happens to be one of these examples. A while back, we wrote a blog post on Hoffman’s work for the…
…clients. 2) We must have empathy for journalists and bloggers. According to CareerCast, newspaper reporters have the worst job in America. The report cites stress, shrinking newsrooms and dwindling budgets…
…to “visual PR” might not be the most natural transition for a PR pro. As our CEO mentions in a blog post on visual storytelling, “People gravitate to the PR…
…then you might want to reevaluate your career path after your internship is complete. Keep a blog, ask to draft a pitch, practice good email writing. Like the muscles in…
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