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Setting Up Shop at The Hoffman Agency in London

…skills, niche interests, good friends, hobbies, habits, artifacts and trinkets — an ever-growing collection of cool stuff. The way I see it, the world of PR makes a good home

Man and woman hiking on snowy mountain trail.

Sr. Account Executive

…We’ll ensure you have the right setup for home working with a HA laptop. We also provide a $400.00 WFH stipend to shape your home environment as you see fit….

Partners or Bystanders? MNCs Must Rethink Their Role in Korea Amid National Drive for AI Sovereignty

…make the country a serious AI player. The government has pledged more than US$73 billion in funding, with a focus on developing homegrown AI models as well as developing data…

Minister Bae Kyung-hoon

Introductions, Please. New on the Job as MD in APAC.

…left Sydney, my hometown, almost 15 years ago. My first stop was Singapore where I started my communications career, and since then I have lived and worked in Hong Kong…

PR across continents

Malaysia

…well as homegrown companies targeting international growth, need this nuanced approach to build credibility and achieve longevity. Hoffman combines depth of local knowledge with depth of expertise in specific fields….

Why Companies Should Fill Their Rosters with Student Athletes (Especially in PR)

…So how is any of this related to PR? It’s why I feel right at home working in the PR industry. The skills I acquired during my many years as…

adversity, athletes, PR, racing