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The B2B Blog with Zero Traction

…within the blog as well as reference useful sources outside the blog. Plus cultivate third parties to link to the blog, actions that serve as a “vote” to Google that…

Awards

…Baidu/Mintal: Men vs. Women When it Comes to Sleep Content Marketing – Single Blog Post Gold Jumping On the Bandwagon (Strategically): Rethinking Storytelling & SEO for Synopsys’ Corporate Blog Hermes…

The Deadly Sins of Blogger Relations

…few minutes to browse the blogger’s about page or sidebar bio. Scroll down to check the blog’s copyright or licensing, which can also include a blogger’s name for legal purposes….

What’s in a Blog Title? Hopefully, not a Company Name

By Amanda Margozzi The Hoffman Agency, San Jose So, your new company or recently re-branded business wants to start a blog? Great! A corporate blog can be a highly effective…

3 Ways to Give Back to Bloggers This Holiday Season

…street cred. Host a blogger event, and don’t just talk about yourself — Bloggers view these events as opportunities to connect with other like-minded bloggers. Get to know them, let…

Showing Up in Generative AI

…Pain Points Multiple Markets Showing Up in Generative AI Talent Acquisition Startups Building the Brand Attribute of Innovation Helping Non-tech Companies Tell Tech-led Stories The B2B Blog with Zero Traction…