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Earned Media

Services Earned Media We’re students of the media ✨. We recognize that journalists gain currency from educating their audiences about a given industry and the associated issues. In contrast, clients…

Crisis Communications

Services Crisis Communications You have probably heard it said that people remember a company for how it behaves in a crisis 🌀, much less for the things it does in…

Corporate Communications

Services Corporate Communications The term ‘corporate communications’ is something of a misnomer. Corporations don’t communicate; people do. Corporations don’t have ideas, make things or innovate, either; the individuals who work…

Trainings

Services Trainings Media training is not the plug-and-play exercise ➿ that some think it is. Sure, we’d love to be able to serve up a universal formula for great interviews…

Branding & Design

Services Branding & Design The weight ♎ that tech companies give to branding and design is inconsistent, to say the least. At one end of the spectrum you have the…

This Week in PR: February 12, 2016

…out the Hoffman team’s favorite PR blog posts and articles from this week: The Super Bowl wasn’t all fun and games for everyone. To say that Cam Newton’s post-game press…

This Week in PR