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Flying into PR

…in London, so it’s around 8 a.m. in the U.S., the perfect time to look for new job listings. After a few minutes of scrolling, I came across a post

tech pr internship

Stumbling into Tech PR

…comfortable in asking questions and supported to grow professionally. The people truly make the culture and work environment. Post-grad is definitely a time of learning and growth. From the changes…

Ming Gao

The Art of Visual Storytelling

…is to use images sparingly for greatest effect.   Bonus Point: Fortune Favours the Format If you got through reading this, chances are you didn’t notice how “long” this post

Singles Day

posted tweets on their Weibo and encouraged followers to retweet it. Some of them even invested money to run advertising campaigns on social media. In addition, many media and KOLs…

A Social Media Dictionary:

…Some Hoffmanites (and maybe some of you reading this post) have wanted to get accounts on Chinese social networks such as Weibo, but have been concerned about the language barrier….

Dicitionary_Chinese social networks

Using Storytelling to Revitalize the Local Economy: Japan’s Kumamon Craze

…to provide information that might lead to Kumamon’s whereabouts. Witnesses were encouraged to share photos of Kumamon-sightings via SMS, and “Missing Persons” posters were placed all over the region. In…

Storytelling_Meets_Media_Strategy