…favorite PR blog posts and articles from this week: It’s impossible to browse the Internet for five minutes without running into some current presidential campaign news. But how were campaigns…
…with facts or statistics that blog posts and social media posts with a visual aspect are X% higher performing than content lacking something visual, but I think your personal experience…
By Clara Liu The Hoffman Agency, Hong Kong As communications professionals, we’re brimming with opinions and industry insights. Typically, we might speak to marketers, PR news journals or bloggers about…
…Facebook with detailed targeting Detailed targeting allows you to advertise to people based on Facebook’s pre-set categories, typically including details like location, age, employer and interests. For our campaign, we…
…offended by this comment? Avoid major trigger topics: These are posts in categories that consumers are hypersensitive to, such as sexism, racism or politics. Would you feel comfortable bringing this…
Services Performance Content Here’s the good news for brand storytellers and protectors of reputation: we can measure 📐 everything on digital channels. The bad news: we can measure everything on…
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