By Shingo Nomura The Hoffman Agency The Washington Post’s recent article, “Why the PR industry is Sucking Up Pulitzer Winners,” published on April 20, caught my eye. The article discusses…
…posted the photos on Hoffman’s Instagram account. The group with the most “likes” by the end of that day took home the grand prize. This is a great activity for…
Cross-posted from Ishmael’s Corner By Lou Hoffman The Hoffman Agency, San Jose The influence of journalists remains as important today as when I started in the communications business. While the…
…what we achieved: Positioned WWF-Singapore as an advocate for climate change from visibility generated by global, regional and local broadcast channels. Outlets included Guangzhou TV, The Weather Channel, Huffington Post…
Cross-posted from Ishmael’s Corner By Lou Hoffman Any type of relationship—personal, business or with the guy at the farmer’s market—always comes down to trust. It’s ironic that the typical person…
Cross-posted from Ishmael’s Corner By Lou Hoffman There’s an enduring dimension to the David-against-Goliath story that resonates with people. It brings out a fundamental of good storytelling, the unexpected. No…
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