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My Draft Picks: Top Social Media Tools

…you’re tasked with managing multiple Twitter accounts, TweetDeck is a great time-saver. Draft up all of your content at once, upload and schedule a time to post and you’re done….

The Worst Customer Service Narrative in the History of Branding

Cross-posted from Ishmael’s Corner By Lou Hoffman In facilitating a branding workshop last week, it suddenly struck me. One of the great myths of branding is the big guys get…

How Elon Musk built global brands with zero marketing

…investigate the issue, postpone the launch by a month or two, and distribute an official, carefully crafted press release, Musk let the world know with a series of tweets: And…

90 Days Down and I’m Sticking Around: Five Secrets to Succeeding in Tech PR

…but it doesn’t always look good to a client. No matter how many posts you have to schedule on Sprout, take the time to review everything. Are the time and…

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Keep Your Audience on Your Side: 3 Tips to Crisis Communication on Social Media

…world, at the end of the day, there are people behind those tweets and posts you’re reading. So while it’s natural to be defensive about negative comments targeted at your…

A Crisis Comms Family Affair – A Lesson in PR Emergency Preparedness

…#1 It’s launch week and your client dropped a brand new lipstick; however, one customer posted complaints on Twitter about quality issues, such as black (or moldy) specks or not…

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