Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider the chart (above) put together…
Cross-posted from Ishmael’s Corner By Lou Hoffman Look at the construction of any major feature story in Fortune, Bloomberg Businessweek, The Atlantic, Wired, take your pick. What element is likely…
…(a new hire as managing editor who also helped get Kara her first job at The Washington Post). The panel also included senior editors Ina Fried, Liz Gannes and James…
…engaging posts. The aim was to make social media feel more accessible to those who may have been hesitant to dive in personally. Key takeaways included: Start small: You don’t…
…it is interesting to note that while people generally share personal updates and subjects that interest them, only 50 percent would post material related to their clients, even if it’s…
Cross-posted from Ishmael’s Corner By Lou Hoffman Since I embarked on my PR adventure in 1983, everything has changed. Except one dynamic. Journalists griped about PR folks back in 1983,…
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