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Together on social: Amplifying our voices, strengthening our brand 

…engaging posts. The aim was to make social media feel more accessible to those who may have been hesitant to dive in personally.  Key takeaways included: Start small: You don’t…

Rules of Social Media:

…it is interesting to note that while people generally share personal updates and subjects that interest them, only 50 percent would post material related to their clients, even if it’s…

Lee_Chart1 - Rules of Social Media - Social Media Survey

Sifting Through Journalists’ Gripes and Grumbles for PR Lessons

Cross-posted from Ishmael’s Corner By Lou Hoffman Since I embarked on my PR adventure in 1983, everything has changed. Except one dynamic. Journalists griped about PR folks back in 1983,…

Billboards from Around the World

A Lesson in Branding from The Hoffman Agency In an effort to think critically about the way branding works, we will be taking an occasional break from the text-heavy blog

Business Across Borders – Doing International PR for HYSTA

…we can create a beautifully orchestrated media event. HYSTA just happens to be one of these examples. A while back, we wrote a blog post on Hoffman’s work for the…

Diversity

…can read exactly what we have committed to on our Agency blog, but it boils down to intentionally fostering a diverse workforce, actively developing an inclusive culture, and promoting diversity…