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7 Ways You Can Help Your PR Agency Achieve Great Results

…for communicating beyond their corridors. By developing and harnessing “owned” media such as company blog posts, infographics, bylines and social media pages, you can build brand credibility and content that…

Successful PR campaigns

The Art of the First-person Essay: Part II

By: Colby Reade, APR The Hoffman Agency, Portland-Vancouver Last week, Colby wrote a post about the use of first-person essays by individuals as powerful tools to connect with an audience….

PR Lessons from the 2014 San Francisco Giants

…studying the analytics from a blog to best map out a post, it is crucial that we take the time to ensure we are providing the highest quality work. Emphasis…

A Reporter’s Wish List

…in her blog post from earlier in the year … “Slow PR is about truly knowing these journalists and uncovering both their professional and personal passions. It’s also about better…

And I call it “Kismet”

…Amrita, who levels Shirley’s crazy with her sunshine-like disposition; Bhavna, yes my little CSB, remember the crazy dance moves we documented on my blog post? I still have the pictures…

Hoffman mind map drawing

Learning to Create Myself as a Hoffman Intern

…with people who care enough to give you the opportunity to create. The way Hoffman values people is what separates it from other agencies. Just reading all these 20th anniversary blog

Talking at an SAP luncheon