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Who Leads the Charge for Content in the New Year?

…a brand’s daily content fix. We can ignite the multitude of engagements in Twitter, LinkedIn, Facebook, media relations, blog posts — and yes, sponsored content on big publishing platforms like…

Transforming from an Individual Contributor to a Team Player

…made me think about how we cannot see the best in ourselves and how we choose not to challenge our potential to be better! Post-graduation, I was looking for the…

Visual Storytelling: A Critique of Mashable’s Maps Montage

By Rebecca Lansdell The Hoffman Agency, Hong Kong As Katie from our San Jose office recently pointed out in a blog post on effective PR pitching, journalists don’t write stories…

A Country in Dire Need of a Crisis Communications Plan

…110,000 valuable buildings. L’Aquila, Italy post 2009 earthquake of magnitude 6.3 (Image via) Following is an overview of the Italian government’s response to the crisis and the long-term consequences of…

L'Aquila, Italy - crisis communications plan

10 Ways Communicators Can Be Kind to Their Minds in Honor of Mental Health Awareness Month

…new cooking technique, or something else entirely – can engender wellness. 4. Create pre- and post-work routines. Establishing a well-defined pre- and post-work routine can impact productivity, mindset, and stress…

mental health awareness month

Cheryl’s Birthday: Capturing The World’s Attention With a Single Date

posted them on the Internet, even regional news broadcasters like BBC and CNN jumped on the wagon. The popularity of Cheryl’s birthday question probably rings a bell. It has been…