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What the Heck is a “Word Visual”

…Words in an Existing Visual Literally anything with writing on it becomes a candidate for this technique: Books Posters Billboards Movie posters Signs Even a soda can (more on this…

Responsible B2B Social Media Strategy during a Global Crisis

…joking or misleading content (such as April Fool’s Day) Stop posting evergreen content that feels less relevant during these unprecedented times Continue posting about company blogs, CSR efforts, news/press releases,…

coronavirus crisis comms

Building the Brand Attribute of Innovation

…Pain Points page, we’ll leverage owned media and paid media as well as earned media to extend the reach of this story. We’ll use your social channels, your blog (if…

Attention, Young PR Professionals — A Few Backdoor Tips to Get You Through Your First Year

…of your teams or your manager, find that person that you feel comfortable with to ask a lot of questions, have review your blog post or even just tell you…

The Art of the First-person Essay: Part I

…it on the company blog, via video or even in a post on social media. But what about individuals? In arenas such as politics, sports and business, an individual can…

Reflections on My Life at Hoffman

…a blog post, and not a novel. So, to Lou Hoffman, and the agency — Congratulations! It’s been two amazing decades, and I’ve been privileged to be part of an…

Hoffman Agency pictures from APAC