What’s Happening more

  • Has the trade show had its day (at last)?Has the trade show had its day (at last)?
    By Mark Pinsent, Managing Director, Europe I got my first full-time job in 1993, working for a small London-based PR agency that shall remain nameless (largely because it doesn’t exist anymore, so little point). I worked on a broad range of B2B PR clients, one of which was a contract cleaning company. One day I was told to head to… Read more »

Chicken Rice for the Soul more

  • Advocating for the PR Profession at Wenzhou-Kean University in China
    By Frank Zhang DGM Hoffman China Sitting on the train from Shanghai to Wenzhou, I had time to contemplate a simple question: What were students from Wenzhou-Kean University, a Chinese-American jointly established higher education institution, expecting to hear from an international communications consultancy? I arrived at the venue 30 minutes early. It turns out that […] The post Advocating for… Read more »

Ishmael’s Corner more


SlideShare more

The emphasis on visuals combined with words makes for crisp storytelling


In a content mad world, visuals can cut through the clutter