It’s safe to say that we’ve developed consistent agency policies, practices and procedures over the last 30 years. But more importantly, we’ve created a culture. And a pretty good one at that. Although our agency spans across nine global offices, some habits have become pretty standard in our employee population — whether you’re in our San Jose headquarters or our location in Seoul. While we had our suspicions, we opted to poll folks in all of our Hoffman offices to find out what the agency habits, hobbies and favorites really are. Some weren’t surprising. Such is the case with the Official Office Beverage: Coffee. With a Twitter handle like @DailyBrew, how could anyone be surprised that our crew runs on frequent caffeine consumption? But for CEO Lou Hoffman, the Official Sport: Office Chair Spinning, came as quite a surprise. Lou never caught on that our employees’ dizzy spells and the eerie silence that followed after he entered a room were due to an interoffice competitive chair spinning league, which he has since joined. So in honor of our 30 years, we’d like to share the characteristics and fan favorites that you’ll find at The Hoffman Agency, regardless of which continent you call home. The post 30 Years. It’s Official. appeared first on "What's HAppening" Blog.

(Post originally appeared on Ishmael’s Corner) When we entered the China market in 1999, I shared with our staff that our long-term success in Asia depended on China. I no longer believe this. Instead, it’s clear to me that our long-term success on the international front depends on China. When we experienced turmoil in our […] The post Playing the Long Game in China appeared first on Chicken Rice for the Soul.

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. This quote from John F. Kennedy is one of my favorites and definitely relevant to the Agency’s trajectory. Last year was the first time in our history that all geographies — Asia, the U.S. and Europe — generated double-digit growth. From this position of strength, we’ve made several recent changes, including the hiring of Mark ...more The post “The Time to Repair the Roof is When the Sun is Shining.” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.