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Designing for productive chaos in the age of AI

Delegate what machines should do vs what humans must do to harness AI’s chaotic energy, not erase it, using our Creative Codex system.

AI in the Workplace

What AI needs…

Generative AI is already generating ideas, patterns and even strategies that surprise us, the chaotic energy of a human mind is lacking. Discover how to strike a balance.

Generative AI

Comms in an AI world: A choice between enhancement and erosion

Learn how to strike a balance between using AI to enhance your potential, while applying a uniquely human perspective, and experience in the communications field.

AI Skills

How multinationals can take advantage of rednote’s tech turn

Is Rednote really a place to talk tech? It is now. Here are some ways you can start building your presence on the platform from strategy to practical tips.

Rednote strategy

Rednote: An overlooked Chinese social platform shows new promise for tech brands

Discover what benefits Rednote offer tech brands and MNC marketers including search-led discovery, regional relevance, communities that care, commerce and more.

Rednote

Growing Up and Real-Life Puzzles: How I Found My Way to Hoffman and PR

Elliana Heller shares her journey from changing majors in college to a career in Public Relations at The Hoffman Agency.

Hoffman Internships